Great Brands – Bigger Purpose

A leading U.S. marketer of wines, Bonterra Organic Estates (formerly Fetzer Vineyards), and our commercial division Viña Concha y Toro USA (VCT-USA), is one of the largest B Corp certified wineries in the U.S. with longstanding commitments to the environment, climate change and social impact. Part of the fifth largest global winery, Viña Concha y Toro, we are the nation’s #1 importer of South American wines.

Our expansive VCT-USA wine portfolio ranges in price from household names?Fetzer and Frontera?to Chile’s iconic ultra-premium luxury brand, Don Melchor. Some of our other award-winning brands include organic category leader, Bonterra, Chile’s Casillero del Diablo, Trivento from Argentina and 1000 Stories, California’s original bourbon-barrel aged wine.

Brands You Will Manage

Do you love wine? Are you intrigued about South America? Do you want to market and innovate some of the most important import brands in the VCT-USA portfolio? The three core brands you will grow include Casillero del Diablo, a brand born from of 140-year-old legend which, in addition to being the principal brand within the global VCT portfolio, has grown to be the second most powerful wine brand in the world. Next is DIABLO. Launched globally in 2018, DIABLO, is one most successful innovations from the company in the last ten years. Third, is Frontera, the #1 wine imported from Chile in terms of dollar sales and volume. These three brands are outperforming their respective categories in wine and have significant opportunity to grow even further in the U.S. market. Are you up for the task?

The Role

The Associate Brand Manager will be responsible for project management and assisting on the development and implementation of the strategic and tactical brand plans for priority brands in the South American portfolio including Casillero del Diablo, DIABLO and Frontera.

This role provides significant opportunity for leadership and ownership as the primary responsibilities will consist of general management, support of brand program creation, innovation, execution of key brand initiatives, coordinating / supporting brand content creation, supporting financial accountability and P&L analysis, and regular analysis of business performance.

You will focus on tactical execution of marketing plans and activations in order to keep Viña Concha y Toro USA’s (VCT-USA) South American portfolio of wines relevant and current with our consumers. You will work closely with the Concha y Toro marketing and operations teams in Chile, VCT-USA Sales, Finance, and Design Teams, and external agency partners in order to amplify awareness within the trade, media, and consumer segments.

Location This is a remote role that can be based anywhere in the continental United States with expected travel of approximately 25-35%, both domestic and international.

Brand Strategy Development & Execution
•  In partnership with Director of Marketing, assist in building annual brand plans, including portfolio management, compelling national POS programs, advertising, presentations, events and social media/digital strategies
•  Execute annual brand plans to meet business and brand financial targets including product, pricing, merchandising and marketing plan, packaging, and distribution
•  Act as category resource and communicate key drivers for product performance
•  Identify competitively advantaged positioning opportunities for brands
•  In collaboration with the Director of Marketing, assist with analysis of brands and marketplace
•  Manage PR and event activities for assigned brands. Execute trade events including logistics, sample shipments, and developing POS
•  Coordinate all marketing activities including partnerships, social media and brand campaigns
•  Develop sales tools including brand presentations, new product presentations, product ranking, and merchandising recommendations
•  Help develop, manage and execute VCT-USA sales incentive program trips in conjunction with the Director of Marketing

Innovation
•  Assist with execution of brand initiatives including new product launches, product improvement, product discontinuations and margin improvement initiatives.
•  Leverage consumer insights to identify compelling new product opportunities

Consumer & Marketing Insights
•  Monitor, analyze and interpret market data to identify trends and opportunities and develop/change strategic and tactical brand and marketing initiatives. Includes monthly analysis of iDig, weekly analysis of Circana (IRI) retail scan data and shipments vs. forecast
•  Understand, anticipate, and translate consumer desires

Requirements

•  Bachelor’s Degree in Business with an emphasis in Marketing or related field with a minimum of three to five years in marketing and/or brand management, or equivalent education/experience combination
•  Wine and spirits industry brand management experience a plus but open to those from CPG or other industries who show a keen interest in wine
•  Proven project management experience and ability to manage multiple concurrent projects with mastery of details and a high level of precision in partnership with internal and external cross-functional teams
•  Strong research & analytical skills
•  Budget management skills and proficiency
•  Proficient in Microsoft 365 Office products such as Word, Excel & PowerPoint
•  Valid Driver’s License

Benefits First day Medical, Dental, Vision, Life & Disability, Tax Savings (401k with company match) and more.

Compensation for this role includes a base salary target of $90,000 to $110,000.

Requires successful completion of criminal background, DMV check (if applicable), drug screen. AA/EOE/M/F/D/V You will be required to submit verification of your citizenship or legal right to work in the US at the time of an offer

https://www.bonterra.com/privacy-policy
https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/fmlaen.pdf